A client called us, they wanted our help to stop injuries from happening in their manufacturing plant. Every time there is an injury, OSHA steps in and demands a solution. If this type of meeting occurs too often, there are huge money penalties.
Since we already helped them reduce energy waste and promote recycling awareness programs, they came to us to look for safety ideas and solutions.
During the phone call, we started asking about the types of injuries and activities that were leading to the problem. Our creative team learned about the specific kind of activities people were doing and how their reduced focus could lead to injuries.
Right away, we discussed creating an ongoing consistent campaign that would need to be very unique and visual and required messages to come through every day, so employee saw them every day. The company completely agreed.
We also discussed how reducing injuries reduces the expenses for the company. Workman's compensation and time off waste a lot of money. By lowering these two items in the budget, the company had more money to spend on employee reward programs, and this makes employees happier.
Taking The Next Step
Our clients specifically requested that the messages be cartoonish, yet clear. Within a few days, we had the first draft of a series of posters to hang in crucial work areas that remind the employees of the importance of safety and how injuries effected them and the company.
One specific injury we started with, foot injuries, was handled in the following way. We used a many legged insect to make the point of the importance to wear appropriate footwear.
A second poster concept was of a parent bird feeding its babies. Making the point that injuries sometimes more affect others than yourself, resonates more and makes a more memorable reminder.
Along with the posters we suggested they present their safety issues in various media including matching banners, displays, t-shirts, key chains, magnets, and decals. Insert keychain and other product images here. And we included email and pay envelope messaging as further efforts to take.
The client in some cases made wording changes we went into production. We worked with them on a timing schedule when things would be put up in the plant. They gave us an okay to proceed.
At the end of the two weeks, everything was printed, and out for delivery. It was a multi-phase plan that the company could implement over time and repeated over time to introduce new employees to the procedures.
The Final Results was that the client informed us after several months that they had already made back the money invested in the program and just as importantly their workforce enjoyed the ideas we used.
The company reinvested some of the saved money into a very simple reward program that we helped them implement that included using some of our animal themes on travel mugs, t-shirts and usb drives that everyone liked. This campaign produces consistent and reliable results that save money, increase employee happiness, and keep people safe.